Get Joe Gorman's Latest Book

From Contractor to Consumer: The truth about heating and air conditioning, and home comfort systems

Winner "Editors Choice" award
- IUniverse Publishing

"Hit the nail on the head"
- San Jose Contractor

"You're right on"
- a large Northern California contractor and trainer who bought a copy for every one of his employees and is using "From Contractor to Consumer; the Truth about Heating, Air Conditioning, and Home Comfort Systems" as a tool in his training organization.

 

"From Contractor to Consumer; the Truth about Heating, Air Conditioning, and Home Comfort Systems" is written in simple terms, without the use of a lot of technical jargon.  It is easy for consumers, contractors, technicians, an anyone else who is trying to gain a better understanding of how furnaces, air conditioners, and duct systems work together to form a home comfort system.

For the consumer and homeowner, "From Contractor to Consumer; the Truth about Heating, Air Conditioning, and Home Comfort Systems" offers simple descriptions of furnace and air conditioner operations, benefits of different types of equipment, how to choose a contractor, return on investment calculations, and good maintenance practices, to name a few.  Various other explanations and checklists really prepare and give you a better understanding of how these systems work.  "From Contractor to Consumer; the Truth about Heating, Air Conditioning, and Home Comfort Systems" will show you why it is important that you understand these systems before you make an investment choice, and a contractor choice.  There is just too much information presented in a one time, verbal, presentation for homeowners to comprehend.  "From Contractor to Consumer; the Truth about Heating, Air Conditioning, and Home Comfort Systems" will help you make a better, informed, decision.

Contractors and technicians can use "From Contractor to Consumer; the Truth about Heating, Air Conditioning, and Home Comfort Systems" as a learning tool to gain a better understanding of how furnaces, air conditioners, and duct systems work together to form a home comfort system. You will learn how to speak to your clients in a language they can understand, and learn about some of the things that you should be doing in your business, which you may have missed.  Use "From Contractor to Consumer; the Truth about Heating, Air Conditioning, and Home Comfort Systems" as a tool for all employees, especially new ones, to better their understanding of what they do for a living, and how you make people more comfortable.

Contractors can also use "From Contractor to Consumer; the Truth about Heating, Air Conditioning, and Home Comfort Systems" as a marketing tool.  Give a copy away to your clients so they have a better understanding of why you do what you do, and help them understand what you just spent two hours telling them.  Give them the tool to educate themselves, and the knowledge to help them make the right choice in a system for their home, and the right choice in a contractor.  YOU! 

It is finally going to be nice to walk into a home or business and have your client choose your company to do the work because they have a better understanding of heating, air conditioning, and comfort systems, before you show up to explain it to them.  How?  Because you cared enough to give them a copy of "From Contractor to Consumer; the Truth about Heating, Air Conditioning, and Home Comfort Systems" to read for their own education and understanding, and what you are telling them is not a foreign language.  It is not the first time they have heard what you are trying to say, and it is not the first time they have heard the words load calculation, condenser, or heat exchanger.  They are choosing your company because they have chosen to read "From Contractor to Consumer; the Truth about Heating, Air Conditioning, and Home Comfort Systems" and get educated, they have found that your company is the right fit for them in their pursuit of a home comfort system purchase.

Gold Star Service